Fluxion and EngageRX win Alpha Startups Cohort 64, signalling rising momentum for AI startups across the region
More than 100 startups applied for the Alpha Startups Pre-Accelerator Cohort 64, with 18 shortlisted and nine making it to the finals. The winners received US$150,000 in Azure credits, along with access to GitHub Enterprise, LinkedIn benefits, Visual Studio Enterprise, and WORQ passes.
1337 Ventures, Malaysia’s leading early-stage venture capital firm and accelerator, has announced Fluxion and EngageRX as the winners of the latest cohort, while EAGL was voted the crowd favourite. The Demo Day, held at WORQ KL Gateway, marked the conclusion of a ten-week pre-accelerator programme designed to help early-stage startups validate their ideas, build minimum viable products (MVPs), and become investor-ready.
This year, over 100 startups applied, with 18 shortlisted and nine finalists pitching their innovations to a panel of judges. The finalists included:
– EAGL
– EngageRXhealth
– ESGee
– FlowHub
– Fluxion
– Gray Matter Solutions
– Jomskor
– Publico Claims
– Sentic AI
### About the Winners
**Fluxion** transforms post-click journeys with AI-powered landing pages that personalise, adapt, and sell autonomously to maximise conversion rates and engagement.
**EngageRX** aims to redefine pharmaceutical sales by deploying AI sales agents to tackle challenges commonly faced by pharmaceutical firms, such as high turnover rates among sales representatives.
**EAGL** (Crowd Favourite) creates “visual blueprints” by transforming educational videos and audio into easy-to-understand formats that help learners grasp, retain, and revisit information more effectively.
### Judging Panel and Insights
The judging panel comprised:
– Daphne Choong, Cloud Solution Architect at Microsoft
– Jasdeep Maan, Senior Manager of Investments at Gobi Partners
– Bikesh Lakhmichand, Founding Partner of 1337 Ventures
Bikesh Lakhmichand shared his perspective on the cohort:
“I’m still drawn to founders solving problems that truly matter, and not just building because it’s trendy. What excites me about this cohort is how the teams used AI where it made sense, not as a gimmick. Fluxion and EngageRX are great examples of how technology can be applied thoughtfully to real, validated problems, and that’s exactly the kind of innovation we want to keep backing.”
### Winners’ Reflections on the Programme
Representing the winners, both startups expressed how the programme accelerated their growth.
Dax Percey Abraham, Co-founder of Fluxion, said:
“Alpha Startups taught us how an early-stage startup should think and prioritise actions. The detailed weekly workbook provided a comprehensive checklist covering every aspect, from idea validation to defining clear value propositions, identifying our ideal customer profile (ICP), and differentiating ourselves from competitors. The accelerator pushed us to precisely define what we are offering, why our ICP values it, and how to build an MVP—all rapidly. It truly challenged us to think rigorously, execute decisively, and validate thoroughly even before officially calling ourselves a startup.”
Natalie Kwok, Co-founder of EngageRX, added:
“Alpha Startups challenged us to level up quickly. It provided the ideal platform for us to thrive and has been a constant sounding board and thought partner, guiding us in the right direction throughout the journey.”
### Prizes and Ongoing Support
The winning teams each received US$150,000 (RM645,000) in Azure Cloud Credits valid for up to two years, provided by Microsoft for Startups. Additionally, they gained access to GitHub Enterprise, LinkedIn Benefits, Visual Studio Enterprise, and two Hot Desk memberships for six months at any WORQ location (worth US$2,000 / RM8,400 per team).
All participating startups also receive access to 1337 Ventures’ exclusive digital rewards and alumni network, offering continued post-programme support to sustain momentum as they scale.
### About Alpha Startups
For a decade, the Alpha Startups Pre-Accelerator has been the foundation for early-stage innovation, running 64 cohorts and supporting over 4,000 founders across the region. The accelerator helps startups achieve investor readiness and refine their pitches, guiding them from ideation to commercialisation.
Alumni such as Senang Insurance and Pod have successfully scaled across Southeast Asia, with notable exits including ParkEasy and Eat Cake Today. Growth-stage startups like Vircle continue to build momentum, underscoring the accelerator’s lasting impact on the regional startup ecosystem.
https://www.digitalnewsasia.com/startups/fluxion-and-engagerx-win-alpha-startups-cohort-64-signalling-rising-momentum-ai-startups
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