Tag: sencha crisis
Global Matcha Boom Pushes Sencha Into Crisis
Japans tea culture has long been woven into everyday life, but an unprecedented global boom in matcha is forcing a shift that is putting sencha, the familiar green tea, under pressure.
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Japans tea culture has long been woven into everyday life, but an unprecedented global boom in matcha is forcing a shift that is putting sencha, the familiar green tea, under pressure.