Tag: international cultural exchange

BTS’ Parent Company HYBE Just Launched In India: What It Means

The post BTS’ Parent Company HYBE Just Launched In India: What It Means appeared com. POLAND 2025/03/11: In this photo illustration, the Hybe company logo is seen displayed on a smartphone screen. The music juggernaut opened its Mumbai headquarters in September 2025, establishing its fifth international office alongside existing operations in Japan, the United States, Latin America, and China. The expansion comes at a challenging time for the company. HYBE Chairman Bang Si-hyuk is currently under investigation by South Korea’s Financial Supervisory Service over allegations related to the company’s 2020 IPO, and was questioned by police for 13 hours in September 2025 regarding allegations of earning approximately $140 million in illicit profits. Additionally, a Seoul court ruled in favor of HYBE’s ADOR subsidiary in late October, rejecting girl group NewJeans’ attempt to suspend their exclusive contract. Despite these domestic challenges, the expansion into India comes as multiple global music companies increase their investments in the country. Per the Korea Foundation for International Cultural Exchange, K-pop streaming in India grew by 362 percent between 2018 and 2023. HYBE’s India Strategy Bang Si-hyuk predicted that “the strategy of securing a foothold in the world’s major music markets and applying this methodology is producing results, and if the current trend continues, the landscape of the global music market dominated by the Big 3 global companies will change significantly,” according to Maeil Business Newspaper. It’s a bold prediction, but HYBE’s track record suggests they know how to execute. LOS ANGELES, CALIFORNIA OCTOBER 07: KATSEYE attends VIP Celebration of Pandora Talisman Pop-Up Opening at The Grove in Los Angeles at The Grove on October 07, 2025 in Los Angeles, California. (Photo.