SC grants Amazon relief in ₹336cr trademark infringement case

**SC Grants Amazon Relief in ₹336 Crore Trademark Infringement Case**

*By Dwaipayan Roy | Oct 07, 2025, 8:05 PM*

Amazon Technologies, a subsidiary of the global e-commerce giant Amazon, has secured significant relief from the Supreme Court in a high-profile trademark infringement case involving the Beverly Hills Polo Club (BHPC) brand.

### Background of the Case

The dispute, which dates back to 2020, was initiated by Lifestyle Equities C.V., the owner of the BHPC brand. Lifestyle and its licensee claimed exclusive rights over the BHPC logo and alleged that identical or deceptively similar marks appeared on apparel sold under Amazon’s in-house Symbol brand, as well as by major seller Cloudtail India on Amazon.in. Following these claims, the Delhi High Court (HC) proceeded ex parte against Amazon Technologies in April 2022.

In February 2025, a single judge ruled against Amazon Technologies, imposing damages of approximately ₹336 crore for lost royalties and promotional expenses, in addition to ₹3.23 crore in costs. The order also permanently barred Amazon and its affiliates from using the BHPC logo or any similar marks.

### Supreme Court Observations

The Supreme Court upheld a July 2025 ruling by the Delhi HC’s division bench, which had stayed enforcement of the earlier single-judge decree. The apex court found “serious procedural flaws” in the original ruling, noting that Amazon Technologies was not properly served with notice. This failure meant the case proceeded without giving Amazon a fair opportunity to defend itself.

Furthermore, the damages were drastically increased from ₹2 crore to over ₹336 crore without informing Amazon Technologies, raising serious concerns about due process.

The court also criticized the single judge for wrongly treating Amazon and its related entities as one and the same, despite Amazon Technologies not being directly involved in the alleged trademark infringement. The bench remarked, “Even if it were to be presumed, merely for the sake of argument, that Amazon Technologies took a conscious decision not to participate in the suit proceedings, that cannot justify mulcting it with damages of ₹336 crore.”

### Appeal and Relief

After the single-judge ruling, Amazon appealed before the Delhi HC’s division bench, contending that it was denied a fair hearing and was not properly served. Amazon also challenged the sharp escalation in damages which was imposed without prior intimation.

In July 2025, the division bench stayed the execution of the decree, citing procedural irregularities and legal defects, and notably did so without requiring Amazon to deposit the disputed amount.

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This development marks a significant win for Amazon Technologies, reinforcing the importance of procedural fairness and proper notice in legal proceedings. The case continues to be closely watched by industry stakeholders, as it underscores the complexities of trademark law enforcement in India’s burgeoning e-commerce sector.
https://www.newsbytesapp.com/news/business/amazon-wins-relief-in-bhpc-trademark-case-from-sc/story

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