LVMH Is Set to Open Major Stores in China
LVMH is set to open major stores in China this December, signaling a potential expansion in the world’s second-largest economy. According to people familiar with the matter, the luxury conglomerate is responding to early signs of a sales rebound among high-end brands in the region.
Four LVMH labels—Louis Vuitton, Dior, Tiffany, and Loro Piana—are slated to open multistory stores in Beijing after years of development. These new flagship locations are expected to enhance the brand presence and capitalize on the growing demand for luxury goods in China.
The sources, who asked to remain anonymous discussing private matters, highlighted the significance of this move for LVMH’s broader China strategy.
Bloomberg’s Shirley Zhao reports.
https://www.bloomberg.com/news/videos/2025-11-11/lvmh-is-set-to-open-major-stores-in-china-video
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