Derm slams Shay Mitchell’s skincare line for kids as young as 3: ‘Shame on this whole enterprise’

Mother May Not Always Know Best: Shay Mitchell’s New Kids’ Skincare Line Sparks Backlash

Shay Mitchell, beloved “Pretty Little Liars” actress and founder of the popular Beis brand, recently launched a new skincare line called Rini — designed specifically for children as young as three years old. Inspired by her daughters’ desire to “do what mommy does” with face masks, Mitchell promotes Rini as a fun, gentle, and safe way for kids to engage in self-care.

Rini’s debut includes a variety of facial sheet masks: an everyday mask, an after-sun hydrogel mask, a hydrating hydrogel mask, and several animal-themed options. Mitchell, 38 and a mother of two, emphasizes that the products are dermatologist-tested and safe for sensitive skin, made with “safe, gentle ingredients parents can trust.”

However, the launch has sparked controversy online—particularly from dermatologists and skincare experts who question whether these products are appropriate for young children.

### Expert Concerns Over Ingredients

Dr. Sandy Skotnicki, author of *Beyond Soap* and co-host of the “Skin to It” podcast, voiced strong concerns after reviewing the ingredients list for Rini’s sheet masks. “The formula is definitely not good for young skin,” she told The Post. “There are 68 ingredients — give or take; I had a hard time counting them all. Your tiny child’s skin has to consider this many chemicals on their thin, skill-developing skin.”

Dr. Skotnicki highlights that many of these ingredients could be potential irritants and allergens. “Taken all together, there are a lot of ingredients the thin skin of a 3-year-old would have to deal with,” she explained.

She warns that children and tweens are already at risk of developing lifelong contact allergies due to aggressive skincare routines that bombard delicate skin with too many active ingredients. “The skin barrier’s job is to keep moisture in and irritants out,” Skotnicki said. “When you bombard it with too many ingredients, you break it down. Once it’s compromised, you open the door to redness, burning, itching, breakouts, even long-term sensitivity.”

### What’s in the Masks?

While Rini avoids harsh elements often found in adult skincare—such as retinol or chemical exfoliators—the lengthy ingredients list includes items that may raise eyebrows: cyanocobalamin (a synthetic form of vitamin B12), chamazulene (an antioxidant), and calcium aluminum borosilicate (a thickening agent), among others.

“Children’s skin is thinner and more sensitive, so gentle, age-appropriate products do have a place,” Skotnicki says. “The problem is the sheet mask has 68 ingredients. If it had three ingredients like a bamboo sheet, hyaluronic acid, and panthenol to soothe, she would have pulled it off. Furthermore, there are numerous flower extracts — what is going on for 3-year-olds? These are potential irritants and allergens.”

### The Bigger Picture: Is This What Kids Need?

Mitchell announced the new venture on Instagram, describing it as “about self-care, teaching our kids that taking care of themselves can be fun, gentle, and safe.” But critics, including Skotnicki, argue there simply isn’t a need for a product like this in a young child’s life.

“Kids should be outside digging in the dirt, enjoying nature, growing plants, playing games—not putting on sheet masks,” the dermatologist said. “Do we need another personal care product that kids think they need to feel good about themselves? Shame on this whole enterprise.”

Beyond the dermatological risks, there is also concern over the message such skincare routines send to young children, especially little girls. “It is simply the absolute wrong message to send to little girls,” Skotnicki emphasized. “Focus at this age is skin health, not beauty standards. Sun avoidance is the main skincare.”

### Mixed Reactions From Consumers

Despite the criticism, some of Mitchell’s followers are excited about the launch. Individual masks are priced at $5.99 and $6.99, with a $29 introductory bundle and a $16 animal bundle (featuring panda, puppy, and unicorn masks) selling out quickly.

However, many others expressed confusion and disgust on social media. Comments ranged from,

– “So yet again we are subjecting little girls (didn’t see a boy on the picture) to adult behaviors. Got it!”
– “Having ‘perfect’ skin has become the new diet culture.”
– “Horrified.”

One concerned user asked, “Please explain to me why literal toddlers need face masks and skincare, and to be sitting in front of a makeup mirror looking at themselves? They should be playing and getting dirty and not caring what their skin looks like at that age. Sigh. This just seems so unnecessary.”

### Conclusion

While self-care is important at any age, the debate over Rini’s new kids’ skincare line raises vital questions about ingredient safety, children’s skin health, and the cultural messages we send to our youngest generations about beauty and self-worth. As parents consider new products for their children, expert guidance remains crucial—especially when it comes to protecting the delicate skin of toddlers and young kids.
https://nypost.com/2025/11/10/health/derm-slams-shay-mitchells-skincare-line-for-kids-as-young-as-3/

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