Hellen Obiri broke the NYC record — this $45 gel fueled her and thousands of marathoners

On Sunday morning, Hellen Obiri was crowned the winner of the New York City Marathon. Naturally, everyone wanted to know how she did it. One crucial part of that equation was proper fuel.

The four-time world champion, along with thousands of other runners, stayed charged throughout the 26.2-mile race with carbohydrate-packed hydrogels from Maurten, a Swedish sports nutrition brand specializing in energy products.

The American College of Sports Medicine recommends consuming 30 to 60 grams of carbohydrates per hour of exercise. For serious endurance athletes, carbohydrates are especially important and can make or break their competitions.

A study published in the *International Journal of Disabilities Sport & Health Science* examined the effects of carbohydrate and caffeine-based energy gels during cycling. The study found that energy gels increased blood glucose levels and improved time trial performance compared to trials without gel intake.

For Obiri, energy gels are key to staying energized, and Maurten’s unique formulation makes it possible to consume fuel on the go without being slowed down. Unlike messy liquid syrups, Maurten’s structure is firmer and said to be easier on the stomach.

Obiri isn’t the only one energizing on the course. Maurten was the official partner of the New York Road Runners and the New York City Marathon, providing athletes with packets at miles 12 and 18.

### Maurten Gel 100 Energy Gel

Maurten Gel 100 is a hydrogel formulated with a unique fructose-to-glucose ratio for optimal energy delivery. Unlike many other brands, Maurten uses only six ingredients with no preservatives, artificial flavors, or added colors.

But it’s not just about what’s inside; it’s about how it works. Maurten’s innovative Hydrogel Technology encapsulates carbohydrates, allowing them to pass through the stomach and be absorbed in the intestine. This process maximizes energy uptake while minimizing common side effects.

Traditional energy gels, often high in sugar, can cause gastrointestinal distress if taken in excess or consumed too quickly. Users may experience symptoms such as stomach cramps, nausea, or even vomiting during intense physical efforts.

On their website, Maurten emphasizes that “one size does not fit all.” Factors like body composition, sweat rate, climate, and personal tolerance all affect how much and how often you should take gels. The brand also recommends training with gels before race day to find what works best for you.

When taken correctly, gels can be a powerful aid for serious athletes and amateurs alike, helping them maintain energy levels and perform at their best.

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https://nypost.com/2025/11/04/shopping/meet-the-45-energy-gel-that-fueled-the-nyc-marathon-winners/

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