Elias Pettersson’s wife Katelyn’s Swedish-inspired chocolate brand sells out within hours of launch during Canucks-Jets game
Vancouver Canucks forward Elias Pettersson’s wife, Katelyn Byrd, recently made a sweet debut with her new Swedish-inspired chocolate and candy brand, **Swete**. The brand was showcased for the first time at Rogers Arena on Tuesday night during the Canucks’ 5-3 loss to the Winnipeg Jets.
Katelyn shared several Instagram stories from the game, including photos of fans in the stands holding Swete packages. “Spotted 😭🍬 @swetetreat,” she wrote in one caption. She later reposted another story, noting the strong initial response from fans: “We’re almost sold out in the first period 🫶🥺.”
On the ice, Elias Pettersson recorded two assists despite the team’s loss. Vancouver jumped out to a 2-1 lead in the first period, with Pettersson setting up one of the early goals. However, the Jets responded with three unanswered goals, including two before the first intermission.
The game also saw a setback for the Canucks when starting goaltender Thatcher Demko left early due to a lower-body injury. After allowing three goals on eight shots, Demko was replaced by backup goalie Casey DeSmith, who played the remainder of the game.
### Swete’s First Photoshoot at Canucks Arena
Earlier this month, Katelyn Byrd officially announced Swete through a YouTube vlog on her channel. The video shares behind-the-scenes moments from the brand’s very first promotional shoot, which took place inside Rogers Arena, home of the Vancouver Canucks.
“Good morning! I am getting a ride to the first shoot ever for the company by this guy (Pettersson). I’m so excited. My nerves are crazy this morning. I’m feeling a little nauseous, but it’s okay. It’s going to go really well. I’m super excited,” Katelyn said in the vlog.
Footage shows Pettersson driving her to the arena as she prepares for the shoot.
### The Inspiration Behind Swete
Katelyn also shares the inspiration behind Swete in the vlog. “I was traveling all across the world and trying the best candy in Europe,” she explains. “Every time I’d go back to Sweden, we’d have Lördagsgodis. It’s a tradition I fell in love with.”
The vlog also offers previews of Swete’s packaging and branding process, along with scenes from early business meetings. Fans can look forward to trying these Swedish-inspired sweets, especially after such an enthusiastic response during the brand’s arena debut.
https://www.sportskeeda.com/us/nhl/news-elias-pettersson-s-wife-katelyn-s-swedish-inspired-chocolate-brand-sells-within-hours-launch-canucks-jets-game
You may also like
You may be interested
The New York Times
- Trump Stands in the Middle as Netflix and Paramount Vie for a Megadeal 2025 年 12 月 8 日 Michael M. Grynbaum
- Golden Globe 2026 Nominees: Full List Including ‘One Battle After Another’ 2025 年 12 月 8 日 Shivani Gonzalez
- Why Some Doctors Say There Are Cancers That Shouldn’t Be Treated 2025 年 12 月 8 日 Gina Kolata
- Jared Kushner Is Part of Paramount’s Bid for Warner Bros. Discovery 2025 年 12 月 8 日 Lauren Hirsch
- Syrians Celebrate Anniversary of Bashar al-Assad’s Fall 2025 年 12 月 8 日 Abdi Latif Dahir, Reham Mourshed and David Guttenfelder
- Planes, Trade and Nuclear Energy: Supreme Court Weighs Fate of Independent Regulators 2025 年 12 月 8 日 Stacy Cowley
- Justices Seem Ready to Give Trump More Power to Fire Independent Government Officials 2025 年 12 月 8 日 Ann E. Marimow
- A.I. Videos Have Flooded Social Media. No One Was Ready. 2025 年 12 月 8 日 Steven Lee Myers and Stuart A. Thompson
- FBI Agents Sue Patel After Being Fired Over Kneeling at George Floyd Protest 2025 年 12 月 8 日 Devlin Barrett
- Trump Plans $12 Billion Bailout to Aid Farmers Hit by Tariffs 2025 年 12 月 8 日 Alan Rappeport
Leave a Reply